{"id":54,"date":"2026-10-27T20:03:03","date_gmt":"2026-10-27T20:03:03","guid":{"rendered":"https:\/\/demo.uxifyai.com\/?page_id=54"},"modified":"2026-10-27T20:03:03","modified_gmt":"2026-10-27T20:03:03","slug":"about","status":"publish","type":"page","link":"https:\/\/demo.uxifyai.com\/?page_id=54","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"54\" class=\"elementor elementor-54 elementor-bc-flex-widget\">\n\t\t\t\t<div class=\"elementor-element elementor-element-805c0dc e-con-full e-flex e-con e-parent\" data-id=\"805c0dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37a6abf elementor-widget elementor-widget-ysf_page_hero\" data-id=\"37a6abf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ysf_page_hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<section\n\t\t\tclass=\"ysf-phero ysf-phero--asymmetric\"\n\t\t\t\t\t\t\t\t\t data-ysf-anim=\"lines\" data-ysf-anim-threshold=\"0.18\"\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"ysf-phero__shell\">\n\t\t\t\t\t\t\t\t\t<figure class=\"ysf-phero__frame ysf-reveal\" data-ysf-anim=\"uncover\" data-ysf-anim-threshold=\"0.1\">\n\t\t\t\t\t\t<span class=\"ysf-reveal__frame\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1280\" src=\"https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/hospitality-interior-scaled-4-960x1280.webp\" class=\"ysf-phero__image\" alt=\"A hospitality interior.\" loading=\"lazy\" \/><\/span>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t<div class=\"ysf-phero__copy\">\n\t\t\t\t\t\t\t<p class=\"ysf-label\">\r\n\t\t\t\t\t\t\t<span class=\"ysf-label__index\">01<\/span>\r\n\t\t\t\t<span class=\"ysf-label__rule\" aria-hidden=\"true\"><\/span>\r\n\t\t\t\t\t\tAbout YSF\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<h1 class=\"ysf-lines ysf-phero__heading ysf-type-display\">\r\n\t\t\t\t\t\t\t<span class=\"ysf-lines__mask\"><span class=\"ysf-lines__line\" style=\"--ysf-i:0\">Experience<\/span><\/span>\r\n\t\t\t\t\t\t\t<span class=\"ysf-lines__mask\"><span class=\"ysf-lines__line\" style=\"--ysf-i:1\">shapes<\/span><\/span>\r\n\t\t\t\t\t\t\t<span class=\"ysf-lines__mask\"><span class=\"ysf-lines__line\" style=\"--ysf-i:2\">perspective.<\/span><\/span>\r\n\t\t\t\t\t<\/h1>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ysf-phero__lead ysf-type-lead\">YSF Advisory emerged from a deep reverence for culinary artistry and the intricate work of hospitality.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9cc195c e-con-boxed ysf-tone-warm e-flex e-con e-parent\" data-id=\"9cc195c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-424de88 elementor-widget elementor-widget-ysf_photo_essay\" data-id=\"424de88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ysf_photo_essay.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ysf-essay ysf-essay--spread\" data-ysf-essay>\n\t\t\t\t\t\t\t<div class=\"ysf-essay__rows\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"ysf-essay__row\">\n\t\t\t\t\t\t\t<figure class=\"ysf-essay__frame ysf-reveal\" data-ysf-anim=\"uncover\" data-ysf-anim-threshold=\"0.15\" data-ysf-essay-speed=\"3\">\n\t\t\t\t\t\t\t\t<span class=\"ysf-reveal__frame\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1465\" src=\"https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/dining-room-service-scaled-4-1920x1465.webp\" class=\"ysf-essay__image\" alt=\"A dining room during service.\" loading=\"lazy\" srcset=\"https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/dining-room-service-scaled-4-1920x1465.webp 1920w, https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/dining-room-service-scaled-4-300x229.webp 300w, https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/dining-room-service-scaled-4-1024x781.webp 1024w, https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/dining-room-service-scaled-4-768x586.webp 768w, https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/dining-room-service-scaled-4-1536x1172.webp 1536w, https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/dining-room-service-scaled-4-2048x1562.webp 2048w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<div class=\"ysf-essay__copy\" data-ysf-anim=\"rise\" data-ysf-anim-threshold=\"0.2\">\n\t\t\t\t\t\t\t\t<p class=\"ysf-essay__num\">01<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ysf-essay__line ysf-type-title\">It begins on the floor, in service, where the plan either works or does not.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"ysf-essay__row ysf-essay__row--flip\">\n\t\t\t\t\t\t\t<figure class=\"ysf-essay__frame ysf-reveal\" data-ysf-anim=\"uncover\" data-ysf-anim-threshold=\"0.15\" data-ysf-essay-speed=\"1\">\n\t\t\t\t\t\t\t\t<span class=\"ysf-reveal__frame\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"2400\" src=\"https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/kitchen-chef-3.webp\" class=\"ysf-essay__image\" alt=\"A chef at work in a professional kitchen.\" loading=\"lazy\" srcset=\"https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/kitchen-chef-3.webp 1600w, https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/kitchen-chef-3-200x300.webp 200w, https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/kitchen-chef-3-683x1024.webp 683w, https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/kitchen-chef-3-768x1152.webp 768w, https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/kitchen-chef-3-1024x1536.webp 1024w, https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/kitchen-chef-3-1365x2048.webp 1365w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/span>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<div class=\"ysf-essay__copy\" data-ysf-anim=\"rise\" data-ysf-anim-threshold=\"0.2\">\n\t\t\t\t\t\t\t\t<p class=\"ysf-essay__num\">02<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ysf-essay__line ysf-type-title\">Hospitality rewards specific knowledge. Generalist models tend to produce confident, wrong answers.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"ysf-essay__row\">\n\t\t\t\t\t\t\t<figure class=\"ysf-essay__frame ysf-reveal\" data-ysf-anim=\"uncover\" data-ysf-anim-threshold=\"0.15\" data-ysf-essay-speed=\"2\">\n\t\t\t\t\t\t\t\t<span class=\"ysf-reveal__frame\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/boardroom-scaled-4-1920x1440.webp\" class=\"ysf-essay__image\" alt=\"A meeting room prepared for a review.\" loading=\"lazy\" srcset=\"https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/boardroom-scaled-4-1920x1440.webp 1920w, https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/boardroom-scaled-4-300x225.webp 300w, https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/boardroom-scaled-4-1024x768.webp 1024w, https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/boardroom-scaled-4-768x576.webp 768w, https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/boardroom-scaled-4-1536x1152.webp 1536w, https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/boardroom-scaled-4-2048x1536.webp 2048w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<div class=\"ysf-essay__copy\" data-ysf-anim=\"rise\" data-ysf-anim-threshold=\"0.2\">\n\t\t\t\t\t\t\t\t<p class=\"ysf-essay__num\">03<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ysf-essay__line ysf-type-title\">The same business, read as an operator reads it and as an investor reads it.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db63f33 e-con-boxed ysf-tone-sunken e-flex e-con e-parent\" data-id=\"db63f33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-268aff4 elementor-widget elementor-widget-ysf_founder\" data-id=\"268aff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ysf_founder.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<section class=\"ysf-founder ysf-founder--story\" data-ysf-founder-story\r\n\t\t\t data-ysf-anim=\"lines\" data-ysf-anim-threshold=\"0.18\"\t\t>\r\n\t\t\t\t\t\t\t<div class=\"ysf-founder__drift\" data-ysf-founder-drift aria-hidden=\"true\">\r\n\t\t\t\t\t<svg viewBox=\"0 0 857.5 1000\" focusable=\"false\"><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M442.5 762.7C442.5 526.9 442.5 525.3 445.0 522.1C447.4 519.1 449.5 517.7 467.5 507.6C472.0 505.0 481.2 499.7 488.1 495.7C495.0 491.7 509.3 483.3 520.0 477.1C539.3 465.9 547.3 461.3 560.9 453.3C564.9 451.0 573.5 446.0 580.0 442.2C592.5 435.0 613.8 422.5 630.6 412.5C636.1 409.2 642.9 405.3 645.6 403.8C648.4 402.3 653.7 399.3 657.5 397.0C668.5 390.4 749.6 342.7 761.9 335.6C768.1 332.0 781.3 324.4 791.2 318.7C801.2 313.0 811.3 307.1 813.8 305.6C820.3 301.4 855.9 281.2 856.8 281.2C858.9 281.2 857.5 403.8 855.3 404.7C854.1 405.1 849.2 407.8 844.4 410.6C839.6 413.5 826.6 421.1 815.6 427.5C804.6 433.9 793.7 440.4 791.2 441.9C787.1 444.5 765.6 457.1 717.5 485.3C711.0 489.1 699.4 495.7 691.9 500.1C667.0 514.2 655.7 520.7 646.2 526.4C634.9 533.2 619.3 542.4 594.4 556.8C567.5 572.4 570.0 566.7 570.0 611.2C570.0 657.8 569.3 655.7 582.4 648.1C598.6 638.8 604.7 635.3 613.8 629.8C618.9 626.7 635.2 617.3 650.0 608.8C664.8 600.3 679.4 591.9 682.5 590.0C685.6 588.1 693.8 583.3 700.6 579.4C707.5 575.4 718.2 569.2 724.4 565.6C730.6 562.0 739.8 556.7 745.0 553.7C750.2 550.8 756.9 546.8 760.0 544.9C763.1 543.1 769.6 539.3 774.4 536.6C779.2 533.9 792.9 525.9 804.9 518.9C816.8 511.9 827.4 506.4 828.3 506.8C831.2 507.9 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361.2 220.5 361.2 218.6C361.2 216.8 357.1 205.6 339.4 160.0C331.0 138.2 322.8 116.9 315.3 97.5C312.3 89.6 308.4 79.5 306.7 75.1C302.8 65.0 298.4 68.5 353.1 37.2C356.6 35.2 361.3 32.4 363.8 31.0C366.2 29.5 371.6 26.3 375.9 23.9C404.3 7.6 413.7 1.9 413.8 1.0C413.8 -4.1 420.0 0.7 421.8 7.2C423.8 14.1 430.1 34.6 437.5 58.1C439.4 64.3 443.4 77.0 446.3 86.2C449.1 95.5 452.8 107.3 454.4 112.5C456.0 117.7 459.6 129.5 462.5 138.8C465.3 148.0 469.8 162.7 472.5 171.2C479.8 194.5 490.1 228.5 491.9 235.4C494.4 244.4 496.1 246.2 509.5 254.8C539.9 274.1 573.6 295.3 580.3 299.3C582.6 300.6 587.2 303.5 590.6 305.7C594.1 307.9 611.2 318.8 628.8 329.9C669.8 356.0 668.8 355.0 657.9 360.6C655.3 361.9 648.9 365.5 643.8 368.6C638.6 371.7 628.8 377.4 621.9 381.3C608.3 389.0 600.4 393.6 583.1 403.8C562.9 415.8 562.2 416.0 556.7 413.8Z\" \/><\/svg>\r\n\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\t\t<p class=\"ysf-label\">\r\n\t\t\t\t\t\t\t<span class=\"ysf-label__index\">03<\/span>\r\n\t\t\t\t<span class=\"ysf-label__rule\" aria-hidden=\"true\"><\/span>\r\n\t\t\t\t\t\tFounder perspective\t\t<\/p>\r\n\t\t\t\t\t\t\t<h2 class=\"ysf-lines ysf-founder__story-heading ysf-type-section\">\r\n\t\t\t\t\t\t\t<span class=\"ysf-lines__mask\"><span class=\"ysf-lines__line\" style=\"--ysf-i:0\">Built from the<\/span><\/span>\r\n\t\t\t\t\t\t\t<span class=\"ysf-lines__mask\"><span class=\"ysf-lines__line\" style=\"--ysf-i:1\">operating floor.<\/span><\/span>\r\n\t\t\t\t\t<\/h2>\r\n\t\t\r\n\t\t\t<div class=\"ysf-founder__story-grid\">\r\n\t\t\t\t<div class=\"ysf-founder__figure-col\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"ysf-founder__held\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewBox=\"0 0 857.5 1000\" aria-hidden=\"true\" focusable=\"false\"><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M442.5 762.7C442.5 526.9 442.5 525.3 445.0 522.1C447.4 519.1 449.5 517.7 467.5 507.6C472.0 505.0 481.2 499.7 488.1 495.7C495.0 491.7 509.3 483.3 520.0 477.1C539.3 465.9 547.3 461.3 560.9 453.3C564.9 451.0 573.5 446.0 580.0 442.2C592.5 435.0 613.8 422.5 630.6 412.5C636.1 409.2 642.9 405.3 645.6 403.8C648.4 402.3 653.7 399.3 657.5 397.0C668.5 390.4 749.6 342.7 761.9 335.6C768.1 332.0 781.3 324.4 791.2 318.7C801.2 313.0 811.3 307.1 813.8 305.6C820.3 301.4 855.9 281.2 856.8 281.2C858.9 281.2 857.5 403.8 855.3 404.7C854.1 405.1 849.2 407.8 844.4 410.6C839.6 413.5 826.6 421.1 815.6 427.5C804.6 433.9 793.7 440.4 791.2 441.9C787.1 444.5 765.6 457.1 717.5 485.3C711.0 489.1 699.4 495.7 691.9 500.1C667.0 514.2 655.7 520.7 646.2 526.4C634.9 533.2 619.3 542.4 594.4 556.8C567.5 572.4 570.0 566.7 570.0 611.2C570.0 657.8 569.3 655.7 582.4 648.1C598.6 638.8 604.7 635.3 613.8 629.8C618.9 626.7 635.2 617.3 650.0 608.8C664.8 600.3 679.4 591.9 682.5 590.0C685.6 588.1 693.8 583.3 700.6 579.4C707.5 575.4 718.2 569.2 724.4 565.6C730.6 562.0 739.8 556.7 745.0 553.7C750.2 550.8 756.9 546.8 760.0 544.9C763.1 543.1 769.6 539.3 774.4 536.6C779.2 533.9 792.9 525.9 804.9 518.9C816.8 511.9 827.4 506.4 828.3 506.8C831.2 507.9 830.8 615.2 827.8 617.7C826.6 618.7 821.4 622.0 816.2 625.0C811.1 628.0 803.8 632.3 800.0 634.5C796.2 636.7 774.6 649.3 751.9 662.5C729.2 675.7 705.6 689.4 699.4 693.1C687.6 699.9 662.6 714.5 648.8 722.5C644.3 725.1 635.6 730.2 629.4 733.8C623.2 737.4 614.5 742.5 610.0 745.0C577.0 764.1 571.5 767.6 570.8 770.3C570.4 771.9 570.0 807.2 570.0 848.8C569.9 906.2 569.6 924.8 568.4 926.3C566.7 928.5 557.4 934.6 544.4 942.1C529.0 951.0 513.4 960.1 503.1 966.3C497.6 969.5 483.0 978.0 470.6 985.0C458.2 992.0 447.9 998.2 447.7 998.9C447.5 999.5 446.2 1000.0 444.9 1000.0C442.5 1000.0 442.5 995.7 442.5 762.7ZM293.1 970.5C225.8 960.1 124.5 899.0 79.8 841.9C77.2 838.4 71.6 831.4 67.4 826.2C39.1 791.0 17.9 748.2 8.2 706.9C7.1 702.1 5.6 695.9 4.8 693.2C3.4 687.7 1.4 669.9 0.4 653.4C-0.3 639.7 -7.2 637.2 65.0 677.2C74.3 682.4 87.7 689.7 94.8 693.4C108.9 700.9 109.5 701.7 110.8 713.5C115.5 756.1 141.2 794.9 183.8 823.6C234.0 857.5 264.0 865.6 279.7 849.7C303.5 825.4 277.4 771.0 221.2 727.7C217.5 724.8 209.9 718.8 204.4 714.3C198.9 709.8 191.6 704.0 188.1 701.3C178.1 693.5 166.2 684.1 159.0 678.4C155.3 675.5 150.1 671.4 147.5 669.4C125.3 652.1 92.6 621.9 76.3 603.8C38.8 561.9 23.1 531.9 13.7 484.4C0.2 416.8 36.9 359.8 89.4 366.6C92.2 366.9 99.3 367.8 105.4 368.6C140.4 373.1 179.5 389.2 226.9 418.4C267.9 443.7 305.7 477.8 331.9 513.1C360.9 552.2 381.0 600.6 385.1 641.2C385.7 647.8 386.6 656.1 387.0 659.7C388.3 670.5 388.7 670.6 350.6 649.8C343.8 646.0 325.5 636.0 310.0 627.5C277.9 610.0 276.2 608.7 276.2 602.9C276.2 599.2 274.1 589.8 270.2 576.9C265.3 560.4 241.8 529.2 225.5 517.5C172.7 479.6 134.1 469.7 123.3 491.5C113.9 510.2 124.4 533.4 155.1 561.8C171.2 576.6 178.7 583.2 185.5 588.8C189.4 591.8 195.1 596.4 198.1 599.0C204.7 604.4 242.5 633.8 255.7 643.8C355.1 718.8 401.6 795.1 398.4 877.9C395.8 946.1 356.9 980.3 293.1 970.5ZM556.7 413.8C554.6 412.9 516.0 388.8 493.8 374.4C491.3 372.9 484.3 368.4 478.1 364.5C471.9 360.6 458.2 351.9 447.5 345.2C388.5 307.7 392.4 309.9 379.7 307.9C373.3 306.9 365.0 305.6 361.2 305.0C338.9 301.2 331.2 299.9 325.0 298.8C318.1 297.6 300.3 294.6 287.5 292.5C263.2 288.6 248.6 286.1 243.1 285.0C239.7 284.2 232.9 283.1 228.1 282.4C219.8 281.1 212.8 279.9 200.0 277.5C196.9 276.9 188.8 275.6 181.9 274.5C175.0 273.4 166.6 271.9 163.1 271.2C159.7 270.6 151.5 269.1 145.0 268.1C138.5 267.0 130.0 265.6 126.2 265.0C122.5 264.3 114.0 262.9 107.5 261.9C101.0 260.9 92.0 259.3 87.5 258.3C83.0 257.3 76.3 256.2 72.5 255.7C68.7 255.2 63.1 254.4 60.0 253.7C53.1 252.4 44.5 250.8 28.1 248.1C2.5 243.9 1.4 243.1 12.6 236.8C16.3 234.6 28.1 227.9 38.8 221.9C49.4 215.8 60.1 209.6 62.5 208.1C64.9 206.6 78.7 198.5 93.2 190.2C124.2 172.4 121.1 172.9 153.1 179.9C155.9 180.5 162.6 181.9 168.1 183.0C173.6 184.1 186.8 186.8 197.5 188.9C208.2 191.1 218.3 193.1 220.0 193.4C221.7 193.7 228.8 195.1 235.6 196.5C250.1 199.5 254.1 200.3 269.4 203.1C275.6 204.3 282.9 205.7 285.6 206.3C288.4 206.9 295.4 208.3 301.2 209.4C315.6 212.0 320.9 213.0 336.2 216.0C356.9 220.1 361.2 220.5 361.2 218.6C361.2 216.8 357.1 205.6 339.4 160.0C331.0 138.2 322.8 116.9 315.3 97.5C312.3 89.6 308.4 79.5 306.7 75.1C302.8 65.0 298.4 68.5 353.1 37.2C356.6 35.2 361.3 32.4 363.8 31.0C366.2 29.5 371.6 26.3 375.9 23.9C404.3 7.6 413.7 1.9 413.8 1.0C413.8 -4.1 420.0 0.7 421.8 7.2C423.8 14.1 430.1 34.6 437.5 58.1C439.4 64.3 443.4 77.0 446.3 86.2C449.1 95.5 452.8 107.3 454.4 112.5C456.0 117.7 459.6 129.5 462.5 138.8C465.3 148.0 469.8 162.7 472.5 171.2C479.8 194.5 490.1 228.5 491.9 235.4C494.4 244.4 496.1 246.2 509.5 254.8C539.9 274.1 573.6 295.3 580.3 299.3C582.6 300.6 587.2 303.5 590.6 305.7C594.1 307.9 611.2 318.8 628.8 329.9C669.8 356.0 668.8 355.0 657.9 360.6C655.3 361.9 648.9 365.5 643.8 368.6C638.6 371.7 628.8 377.4 621.9 381.3C608.3 389.0 600.4 393.6 583.1 403.8C562.9 415.8 562.2 416.0 556.7 413.8Z\" \/><\/svg>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\r\n\t\t\t\t\t\t\t\t<p class=\"ysf-founder__pending\" style=\"position:static;padding:0;\">Portrait pending approval<\/p>\r\n\t\t\t\t\t\t\t\t<p class=\"ysf-founder__held-note\">\r\n\t\t\t\t\t\t\t\t\tNo approved photograph of Yousif Aslam has been supplied, so none is shown. A stock model would not be him.\t\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"ysf-founder__body\">\r\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"ysf-founder__who-line\">Yousif Aslam \u2014 Founder<\/p>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"ysf-founder__bio\">YSF Advisory was founded on an operator\u2019s view of hospitality: that strategy and execution are the same conversation, and that the distance between them is where most growth plans are lost.<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"ysf-founder__bio\">The firm works with founders, operators, leadership teams and investors through the decisions that become harder as a hospitality brand outgrows the model it was built on \u2014 expansion, franchising, senior hiring, market entry, investment and exit.<\/p>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"ysf-founder__history\" data-ysf-founder-toggle aria-expanded=\"false\" aria-controls=\"ysf-founder-history-268aff4\" data-ysf-open-label=\"Operating history\" data-ysf-close-label=\"Hide credentials\" data-ysf-cursor=\"link\">\r\n\t\t\t\t\t\t\t<span>Operating history<\/span>\r\n\t\t\t\t\t\t\t<span class=\"ysf-founder__history-rule\" aria-hidden=\"true\"><\/span>\r\n\t\t\t\t\t\t<\/button>\r\n\r\n\t\t\t\t\t\t<div class=\"ysf-founder__disclosure\" id=\"ysf-founder-history-268aff4\" data-ysf-founder-panel hidden>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<dl class=\"ysf-founder__credentials\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ysf-founder__credential\">\r\n\t\t\t\t\t\t\t\t\t\t\t<dt class=\"ysf-founder__figure\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"ysf-founder__value\">18+<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"ysf-founder__unit\">years<\/span>\t\t\t\t\t\t\t\t\t\t\t<\/dt>\r\n\t\t\t\t\t\t\t\t\t\t\t<dd class=\"ysf-founder__detail\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ysf-founder__credential-label\">In food &amp; beverage \u2014 building, operating and franchising<\/p>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ysf-founder__attribution\">Source: Founder and company representation<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/dd>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ysf-founder__credential\">\r\n\t\t\t\t\t\t\t\t\t\t\t<dt class=\"ysf-founder__figure\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"ysf-founder__value\">70+<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"ysf-founder__unit\">sites<\/span>\t\t\t\t\t\t\t\t\t\t\t<\/dt>\r\n\t\t\t\t\t\t\t\t\t\t\t<dd class=\"ysf-founder__detail\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ysf-founder__credential-label\">Heavenly Desserts developed into a multi-country estate during the founder\u2019s tenure as co-founder and managing director<\/p>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ysf-founder__attribution\">Source: Third-party speaker biography and founder statements<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/dd>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ysf-founder__credential\">\r\n\t\t\t\t\t\t\t\t\t\t\t<dt class=\"ysf-founder__figure\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"ysf-founder__value\">2024<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"ysf-founder__unit\">award<\/span>\t\t\t\t\t\t\t\t\t\t\t<\/dt>\r\n\t\t\t\t\t\t\t\t\t\t\t<dd class=\"ysf-founder__detail\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ysf-founder__credential-label\">Leader of the Year, Dessert Dining<\/p>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ysf-founder__attribution\">Source: C-Suite Insider award directory<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/dd>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/dl>\r\n\t\t\t\t\t\t\t\t<p class=\"ysf-founder__notice\">These figures describe the founder\u2019s operating history prior to YSF Advisory. They are not YSF Advisory client results, and they have not been independently audited. Sources are named alongside each figure.<\/p>\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<dl class=\"ysf-founder__stats\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\r\n\t\t\t\t\t\t\t\t\t\t\t<dt class=\"ysf-founder__stat-value\">100+<\/dt>\r\n\t\t\t\t\t\t\t\t\t\t\t<dd class=\"ysf-founder__stat-label\">Stores<\/dd>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\r\n\t\t\t\t\t\t\t\t\t\t\t<dt class=\"ysf-founder__stat-value\">7<\/dt>\r\n\t\t\t\t\t\t\t\t\t\t\t<dd class=\"ysf-founder__stat-label\">Countries<\/dd>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/dl>\r\n\t\t\t\t\t\t\t\t<p class=\"ysf-founder__notice\">Figures as published on ysfadvisory.com, carried forward for continuity and pending confirmation of their basis.<\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7750f13 e-con-full e-flex e-con e-parent\" data-id=\"7750f13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f00040 elementor-widget elementor-widget-ysf_editorial_cta\" data-id=\"5f00040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ysf_editorial_cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<section class=\"ysf-cta ysf-cta--photo\">\n\t\t\t<div class=\"ysf-cta__backdrop\" aria-hidden=\"true\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1152\" src=\"https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/hero-poster-scaled-4-1920x1152.webp\" class=\"attachment-ysf-editorial size-ysf-editorial\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/hero-poster-scaled-4-1920x1152.webp 1920w, https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/hero-poster-scaled-4-300x180.webp 300w, https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/hero-poster-scaled-4-1024x614.webp 1024w, https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/hero-poster-scaled-4-768x461.webp 768w, https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/hero-poster-scaled-4-1536x922.webp 1536w, https:\/\/demo.uxifyai.com\/wp-content\/uploads\/2026\/10\/hero-poster-scaled-4-2048x1229.webp 2048w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t<span class=\"ysf-cta__veil\"><\/span>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"ysf-cta__shell\">\n\t\t\t\t<div class=\"ysf-cta__inner\" data-ysf-anim=\"rise\" data-ysf-anim-threshold=\"0.18\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"ysf-cta__eyebrow\">11 \u2014 Start a conversation<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"ysf-cta__heading ysf-cta__heading--hero\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"ysf-cta__line\">Let\u2019s shape<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"ysf-cta__line\">what\u2019s next.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"ysf-cta__support\">Tell us what is forcing the decision, and by when.<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"ysf-cta__actions\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\tclass=\"ysf-cta__action ysf-cta__action--framed\"\n\t\t\t\t\t\t\t\t\t href=\"https:\/\/demo.uxifyai.com\/contact\/\"\t\t\t\t\t\t\t\t\tdata-ysf-cursor=\"link\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<span>Discuss your strategic needs<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"ysf-cta__disc\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t<svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" focusable=\"false\"><path d=\"M5 12h14\" \/><path d=\"m12 5 7 7-7 7\" \/><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"ysf-cta__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:hello@ysfadvisory.com\">hello@ysfadvisory.com<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"ysf-cta__meta-sep\" aria-hidden=\"true\">\u00b7<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tLondon \u00b7 Dubai \u00b7 Riyadh\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":22,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-54","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/demo.uxifyai.com\/index.php?rest_route=\/wp\/v2\/pages\/54","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.uxifyai.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/demo.uxifyai.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/demo.uxifyai.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.uxifyai.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54"}],"version-history":[{"count":0,"href":"https:\/\/demo.uxifyai.com\/index.php?rest_route=\/wp\/v2\/pages\/54\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.uxifyai.com\/index.php?rest_route=\/wp\/v2\/media\/22"}],"wp:attachment":[{"href":"https:\/\/demo.uxifyai.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}